Replace generic product pitches with a buyer brief
Define the category, customer, channel, margin expectation, opening volume and supply constraints before reviewing possible brand fit.
✓ More relevant opportunities to assess For UK wholesale buyers
Source with a clearer view
of product fit, terms
and supply.
Tell us what your business needs. AGL helps resellers, importers, distributors and retail buyers assess relevant brands through structured commercial information and focused introductions.Review brands with clear trade information—
and focused buyer introductions.
- ✓Buyer-led matching
- ✓Trade-ready information
Verified Brand Profiles
Review complete commercial data before engaging.
Clear Margins & MOQs
Understand exactly how a brand fits your business model.
Direct Introductions
Connect directly with decision-makers, ready to trade.
Streamlined Purchasing
Order with confidence through structured processes and ongoing support.
Better sourcing decisions
Spend less time decoding pitches—and
Spend less time decoding pitches—and
more time evaluating commercial fit.Less pitch decoding.
Faster evaluation.
Clear commercial fit.
A productive wholesale conversation starts when the product, buyer need and operating model are understood on both sides.
Review structured trade information earlier
Understand pricing logic, MOQ, pack configuration, lead time, identifiers, logistics and support without relying on scattered follow-up emails.
✓ Faster internal comparisonIdentify risk and readiness before committing attention
Bring operational, compliance and supply questions into the evaluation so the commercial promise can be checked against practical delivery.
✓ Fewer late-stage surprisesKeep next steps visible and owned
Move from interest to samples, documentation, terms, trial orders or a direct discussion with clearer ownership on both sides.
✓ A more manageable buying processAGL’s role is to help organise the requirement, surface relevant information and support a clearer route to the right commercial conversation.
How buyer sourcing works
From a buying requirement to a focused commercial conversation.
The process is designed to clarify what matters before introductions are made, while keeping buying decisions and final terms with the parties involved.
Define the requirement
Share the category, customer, channel, order profile, geography and practical constraints shaping your search.
Output: structured buyer briefReview potential fit
Relevant brand profiles can be considered against product, commercial, operational and market requirements.
Output: focused optionsValidate the essentials
Clarify pricing, MOQ, pack data, lead time, documentation, supply model and support before progressing.
Output: decision-ready contextCoordinate the introduction
Move suitable opportunities into samples, direct discussion, commercial review or a trial-order pathway.
Output: clear next action
Category and channel fit
Search around the opportunity, not simply a list of products.
Useful sourcing combines what the item is with where it will sell, who will buy it and how it must perform commercially.
Multi-channel resale opportunities
For buyers building assortments across e-commerce, independent retail, marketplaces or specialist customer communities.
£MarginEconomics work
SupplyRepeat-ready
ChannelBuyer fit
LaunchAssets ready
Margin logic confirmed
Independent and specialist retail
Ranges with a clear customer story, manageable opening order and practical replenishment model.
Distribution and repeat supply
Products suited to broader account coverage, repeat ordering and consistent product data.
Import and market-entry partnerships
Opportunities that require territory context, documentation, supply planning and local market capability.
Business and professional procurement
Specification-led products where documentation, service continuity and repeat-order practicality matter.
Buyer control
Keep your requirement focused, your information controlled and your buying decision independent.Keep control of your
Keep your requirement focused, your information controlled and your buying decision independent.Keep control of your
buying decision.
AGL supports the process around an opportunity. Buyers and brands remain responsible for their own commercial, legal, financial and operational decisions.
- ✓Define what can be shared before introductions
- ✓Choose which opportunities deserve a conversation
- ✓Set your own due-diligence and approval process
- ✓Agree final pricing and terms directly with the relevant party
Requirement privacyShare enough context to support matching without publishing sensitive buying plans.
Structured introductionsMove forward only when both sides have a reasonable basis for discussion.
Internal decision supportUse organised information across buying, finance, procurement and operations.
Clear next actionsSamples, documentation, discussion, trial order or a decision not to proceed.
Different buyers, different priorities
A sourcing process shaped around your operating model.
Select a buyer type to see the information and outcomes that usually matter most.
Multi-channel resale
Commercially focusedFind products that can earn attention, margin and repeat orders.
Resellers need clear rights, usable content, practical opening orders and confidence that stock can be replenished as demand develops.
Margin and fee contextTrade price, marketplace costs, VAT treatment and realistic sell-price positioning.
Channel permissionsWhere the product can be sold and any marketplace, territory or pricing restrictions.
Listing readinessImages, descriptions, identifiers, dimensions and product claims suitable for your channels.
Replenishment modelLead times, stock communication and the conditions required for repeat supply.
Best outcome: a range that can be tested sensibly and scaled when sell-through evidence supports it.
Independent retail
Customer-ledBuild a range with a clear customer reason to buy.
Independent retailers often need strong shelf communication, accessible opening quantities and support that helps staff or customers understand the product.
Category roleWhy the product deserves space and which customer need it serves.
Opening orderCase quantity, mixed-range options and test-order practicality.
Retail supportPoint-of-sale assets, product education and launch communication.
Repeat supplyClear lead times and a route for replenishment or issue resolution.
Best outcome: a range that is easy to explain, simple to trial and supported after listing.
Distribution
Scale-orientedAssess whether a range can support broader account coverage.
Distributors need dependable data, scalable supply, defined territory logic and a proposition that can be represented across multiple customers.
Account fitWhich customer groups and channels the range is suited to.
Volume economicsOrder tiers, case and pallet logic, freight implications and margin structure.
Data consistencyAccurate SKU, case, pallet, identifier and catalogue information.
Commercial supportHow the brand supports distributor teams, account launches and demand generation.
Best outcome: a supplier relationship that can support multiple accounts without creating avoidable operational complexity.
Import and market entry
Market-entry focusedUnderstand the product, territory opportunity and cross-border responsibilities.
Import discussions require more than demand potential. Documentation, labelling, landed economics, market rights and operational ownership need early clarity.
Territory rightsScope, channel permissions and expectations around market development.
Landed economicsFreight, duties, taxes, incoterm assumptions and order-volume implications.
Compliance routeProduct documentation, labels, claims and local market responsibilities.
Supply planningProduction lead time, MOQ, forecasting and replenishment approach.
Best outcome: a market-entry discussion based on realistic responsibilities and complete commercial context.
Business procurement
Specification-ledSource around specifications, continuity and total operating fit.
Professional buyers often prioritise product performance, documentation, service continuity and repeat-order practicality over consumer-style brand presentation.
Technical fitSpecifications, materials, dimensions, certifications and intended applications.
Total cost viewUnit economics, delivery, handling, service and replacement implications.
Supplier readinessDocumentation, ownership, lead times and issue-resolution route.
Repeat orderingStable identifiers, pack data, availability and purchasing workflow.
Best outcome: a product and supplier structure that can pass internal evaluation and remain manageable after approval.
Buyer FAQsClarity before you submit
Clarity before you submit
a sourcing request.
These answers explain how the buyer side of the AGL process is intended to work.
AGL is positioned as a structured connection and commercial-support partner rather than an open, self-service product directory. Buyer requirements help focus which brand opportunities may be relevant.
No. AGL can review the requirement and help explore potential fit, but availability, suitability and willingness to trade depend on the brands and opportunities active at that time.
Final commercial terms should be agreed by the buyer and the relevant brand, supplier or commercial party. Each side remains responsible for its own checks, approvals and contractual decisions.
You can state territory, channel or exclusivity preferences in the request. Whether these are appropriate or available must be assessed and agreed with the relevant brand.
Yes. The request can be framed around a category, customer problem, use case or specification. The more clearly the need and commercial context are explained, the more useful the review can be.
Your information can be reviewed for clarity and fit. AGL may contact you to confirm details, explain the next step or discuss whether relevant brand opportunities can be explored.
Tell us what your business needs to source next.
Share the category, customer, channels, commercial priorities and supply requirements behind your search.